Targeting the vibrant young socializers and aligned with the "GOOD TASTE WITH A TWIST" creative platform, 1664 Blanc seeks to communicate a theme that deeply resonates with audiences, effectively conveying the brand narrative.    

=> Leveraging the strong connection between The Masked Singer Vietnam and 1664 Blanc's creative platform, the partnership harnesses the show's unique format of celebrity unmasking, reflecting the brand's inherent unexpectedness. This collaboration transitions audiences from curiosity to product experience through various communication activities, enhancing moments with its French heritage, exquisite taste, and playful sophistication.

Unlock the essence of connection, indulgence, and pure enjoyment through the art of gathering. At 1664 Blanc, we understand the profound impact of shared experiences, where conversations flow effortlessly, culinary delights tantalize the palate, and cherished moments are forged.    

That's why we're proud to introduce a captivating series of events designed to elevate your social calendar to new heights. Introducing to our esteemed audience an array of captivating gatherings - a series event: Surprise Openings with 1664 Blanc - A celebration infused with boundless fun.    

Taking the lead in curating exhilarating and unexpected parties at select offline venues, we're dedicated to uniting individuals in the joy of quality music, epic surprises, and unforgettable gatherings.    

Promote sales of 1664 Blanc outlet as well as brand image.    

We're committed to setting new trends that constantly surprise and delight, catering to the desires of everyone who craves experiences filled with wonder and excitement. Join us as we embark on this journey of innovation and celebration, where each event promises to exceed expectations and create cherished memories that linger long after the night ends.

To guide users from engaging in discussions on social networks to joining parties at our outlets and trying out the brand's products, we have strategically divided and promoted the stages of the program, leading up to a climactic experience.    

All 1664 music nights exclusively feature 1664 Blanc beer, complemented by outlet sale promotions such as buy one, get one free, group offers with 1664 gifts, and lucky draws, effectively boosting brand sales.  

Beginning with an interactive social media voting session for favorite mascot artist, our Saturday showcases at 1664 Blanc's offline outlet promise excitement. Witness unique performances debut live on stage within the TMS VN program framework and enjoy mascots performing outside the program for the first time, accompanied by mini-games, idol interactions, and gifts.    

Phase 1: Every Saturday, audiences can meet and watch unmasked performances by mascot artists who appeared on the Friday show at 1664 outlets.    

Phase 2: Introducing the 1664 Blanc concert featuring new mascot songs and captivating collaborations with rappers and lyrical artists, creating a fresh music event space.    

Phase 3: The grand finale arrives with the December music festival, featuring thrilling activities and the reveal of Mr. 1664 Gentleman - Duy Khanh ZhouZhou. Fans can interact with mascots and enjoy performances by Ung Hoang Phuc, Hoang Hai, Duong Edward, Phuong Vu, and Vu Thao My, alongside 30 actors/KOLs/Tiktokers.    

The 2023 Fun Party event series concludes with a countdown to 2024 at 1664 Blanc's offline outlet. Delight in a Flower Fairy Mascot x Rapper 24K performance, streamed live by exclusive MC Duy Khanh ZhouZhou, accompanied by 20 KOL/Tiktokers.    

After a long series of events, the symbol of playful surprise and good taste with a twist has come close and left an unforgettable impression in the hearts of the audience.

6 times in the TOP 5 YMI Brand of the Month in the months of April, May, June, September, October, and December.    

Sales result uplift  

- Revenue saw an impressive near-triple increase compared to the prior year  

- The brand's offline outlet stores experienced a doubling in growth, soaring by 200% from the previous year.    

1/ Quality Buzz Generated  

For Brand awareness after campaign, we went viral on Social media  

The campaign was carried out with more than 300 Celebs/KOLs/Tiktok/KOCs  

More than 3 million engagements, more than 500 outcomes, more than 37 million views    

- August 2023: 17,507,000 million views on Tiktok  

- September 2023 - BSI TOP 3 Campaign  

With 535,430 discussion buzz, 1,653,339 engagement, 5,835,900 million views  

- October 2023 - BSI TOP 7 Campaign  

With 328,535 discussion buzz, 1,064,481 engagement, 11,581,500 million views, 200,000 CCU  

- October 2023 - BSI TOP 2 Events  

With 281,218 discussions buzz  

- December 2023 - BSI TOP 4 Events  

With 134,872 discussion buzz, 522,102 engagement, 4,105,100 million views, 150,000 CCU