Traditionally, discussions around a child's intelligence often focus on traits like quickness, cleverness, and sociability. However, a child's intelligence extends beyond communication skills to encompass motor skills and social interactions.  

These facets empower children to confidently explore and engage with the world around them, nurturing their unique creativity.  

Recognizing the significance of a robust immune system in a child's early development, Vitadairy partners with YouNet AM, introduces Colos DHA+ with the advantage of ColosIgG24h colostrum to bolster immunity.  

With X3 DHA compared to other products, Colos DHA+ emerges as an ideal choice for mothers, offering children comprehensive and sustainable means to develop intelligence.

Breaking away from conventional campaign strategies, YouNet AM orchestrated a pioneering collaboration with influencer Giang ơi to spark a conversation among moms with a simple yet thought-provoking question.  

This unique approach aimed to introduce moms to the concept of "experience intelligent parenting” in an engaging way. Building on this, we tapped into the trend of family-focused video content on social media platforms.  

Teaming up with Giang ơi, we unveiled a series of captivating videos showcasing creative and fun parenting methods.  

These videos, featuring Giang ơi's adorable child Mây, not only entertained but also showcased the intelligence of Mây, leaving a lasting impression on viewers.  

Under YouNet AM's strategic guidance, expert mom Uyên Bùi embraced Giang Ơi's innovative parenting approach, amplifying its reach and impact. With YouNet AM's support, Uyên Bùi shared Giang Ơi's videos with supportive captions, extending the conversation around nurturing intelligent experiences for children.  

Inspired by the popular TV show "Gõ cửa nhà sao," Uyên Bùi visited Giang Ơi's home, delivering insightful techniques for fostering a child's intelligence.  

Seamlessly integrating the essential role of nutrition into her discussion, Uyên Bùi showcased the strategic brilliance of YouNet AM in fostering impactful collaborations and spreading beneficial parenting practices.  

Finally, to spread the message of "experience intelligence", YouNet AM capitalized on the "nhả vía" trend with a lineup of renowned families and influential moms sharing stories of children's freedom to explore, discover, and surprise with their creative abilities.  

What sets this apart is that the chosen children in these KOLs' families excel in one of the four skill groups: motor skills, communication, cognition, and social skills, each with their unique intelligence narrative.  

Moreover, these videos cleverly weave in messages about the product, consistently reminding moms that robust immunity is the cornerstone for unlocking their child's full potential.  

Under the strategic guidance of YouNet AM, this initiative showcases the agency's prowess in orchestrating impactful campaigns that resonate with audiences on a deeper level.

To showcase a new approach to "experience intelligent nurturing” and highlight the role of the product, YouNet AM combined both Facebook and TikTok platforms to leverage their respective strengths.  

On Facebook, the campaign was kick-started with a short text post on the personal page of the Key Lifestyle Influencer, aiming to spark discussions among moms about the topic of nurturing intelligent children.  

After successfully garnering attention from mothers, this Influencer continued to share a series of videos, each under 4 minutes long, to impart parenting experiences while seamlessly integrating the role and nutritional solutions offered by Colos DHA+.  

This strategic integration of platforms underlines YouNet AM's adeptness at harnessing diverse digital channels to deliver compelling campaigns.  

In order to amplify the momentum of the campaign, YouNet AM continued to fuel discussions on Facebook with the participation of an Expert Mom.  

Furthermore, to underscore the perspective of "experience intelligent nuturing”, the Expert Mom also made an appearance in the Influencer's video, sharing parenting insights together.  

Lastly, to ignite a wave of nurturing intelligent experiences with Colos DHA+, a series of short and humorous videos following the "nhả vía" trend were deployed on the TikTok platform.  

Led by Key Lifestyle Influencers and accompanied by a Hot dad Celeb, these videos garnered widespread resonance from a multitude of micro moms.    

⇒ To sustain campaign momentum, YouNet AM engaged an Expert Mom on Facebook, emphasizing 'experience intelligent nurturing.' The Expert Mom also joined the Influencer's video, sharing parenting insights. Short, humorous TikTok videos, led by Key Lifestyle Influencers and a Hot Dad Celeb, resonated widely among micro moms.

During the two-week campaign run, our influencer-driven posts on Facebook and TikTok generated remarkable outcomes: 619,900 views, 35,920 engagements, 2,093 buzz mentions, and 436 brand-relevant mentions.  

Encouragingly, each metric surpassed our KPIs by 25% to 100%, illuminating the campaign's success and resonance with our audience.  

In addition to influencer-driven posts, within community forums, YouNet AM's efforts contributed to 36% organic discussions.  

These discussions were fueled by posts sharing tips for fostering children's experiential intelligence from a young age, engaging activities for cognitive development, and more.  

Furthermore, our continuous seeding activities highlighted the brain-nourishing benefits of Colos DHA+ and its position as the leading American non-milk formula, reinforcing our commitment to children's immunity.  

Furthermore, YouNet AM's activities have contributed to:  

A sentiment index approaching 1.0 with 35.3% positive discussions.  

An increase in campaign-related discussions to 56.9%, with over 371 mentions of the "Experiential Intelligence" message conveyed by Colos DHA+. \  

The campaign has garnered support from mothers who resonate with the approach of fostering intelligent experiences for children by providing opportunities for them to engage with the world around them.