We YouNet AM x Enfa understands that modern mothers are deeply invested in their child's early-stage nutrition, seeking mild-tasting products that provide essential nutrients without causing discomfort. Enfa's sucrose-free formula provides a compelling solution, addressing these concerns and embodying the desired attributes.  

Understanding the pivotal role taste plays for mothers, we capitalized on this insight by launching the MV “Vị nhạt con yêu - Trọn điều mẹ muốn" in 2023. This initiative underscores Enfa's appeal as a mild-tasting, nutritionally rich option, resonating deeply with mothers seeking the best for their children.

Our creative strategy aims to amplify Enfa's key message ("A flavor your child loves, fulfills your desire") through engaging content on Facebook and TikTok. Leveraging social trends facilitates seamless communication of our message in a friendly, humorous manner.  

By tapping into common conflicts between motherly aspirations and children's preferences, Enfa emerges as a solution that meets both needs. Thus, Enfa appears as a solution that pleases both the mother and the child:

No longer a "have-to-use" product, Enfa becomes a "should-use" product as it satisfies the two biggest needs of most families: the child's favorite milk flavor and the nutrients the mother wants to provide for her child.  

To kick off the campaign, YouNet AM harnessed the viral sensation "Dad of Mom?" from TikTok, elevating it to the captivating "Mom and Dad Challenge", featuring prominent KOLs such as "Nhà Naki sắm gì" and "Thanh Trần", carefully chosen for their large followings.  

In the challenge, parents offered tempting items to their children, expecting a typical reaction, but instead of choosing toys or sweets, the kids headed straight for the Enfa milk glass, highlighting YouNet AM's smart strategy in creating engaging content.  

This surprising twist not only showcased Enfa as the preferred choice but also demonstrated YouNet AM's knack for crafting effective campaigns that resonate with viewers.  In tandem with challenges, a "Dance Challenge" involving parents and children promotes Enfa's core product lines, Enfa A+ and Enfa A2.  

After proving that Enfa is a product with a mild flavor that children love, YouNet AM continued to steer the campaign forward. Delving into various aspects of child nutrition, we strategically positioned Enfa as a trusted ally in the journey of motherhood.  

By crafting relatable scenarios and tailoring content to address age-specific nutritional needs, YouNet AM played a pivotal role in fostering a sense of partnership between influential mothers and the Enfa brand.  

YouNet AM addressed common "nutrition conflicts" between mothers and children, like kids preferring fast food while mothers worry about nutrients.  

Additionally, YouNet AM expanded the exploration of the "Kid’s needs based on age" content angle - regarding the various needs of children at different ages that mothers need to know to timely support or adjust accordingly. These insightful contents received positive responses from influential mothers such as Võ Nhật Linh, Nguyễn Quỳnh Anh, with authentic personal stories, integrating Enfa as a companion on the mother's journey of raising a child.

Acknowledging TikTok and Facebook as the primary platforms for Vietnamese moms, YouNet AM leverages the dynamic short video format (under 60s) and prevailing social trends to launch the "Who understands the baby better" challenge. The challenge kicks off with engaging TikTok videos, followed by compelling narrative posts on Facebook, conveying the same story through a series of multi-photo format posts.  

In the next phase, TikTok and Facebook remain key platforms, continuing to explore different content angles related to Enfa's nutrition story.  

To distinguish Enfa's videos on TikTok from other milk-related content, YouNet AM incorporates unique actions into each video.  

These actions include showcasing the product when the theme song plays or integrating interactive elements like "tapping on the phone screen" to engage moms for advice.  

Acknowledging the tendency of mothers to seek and peruse numerous milk reviews on Facebook, in the final phase, YouNet AM entails a series of insightful articles authored by experienced mothers who have extensively used Enfa to evaluate the efficacy of Enfa milk.

With YouNet AM at the helm, our campaign strategically leverages Facebook and TikTok, focusing on generating buzz and maximizing views as KPIs.  

Through meticulous planning and execution, we collaborate with KOLs across Mega, Macro, Micro, and Professional tiers, ensuring a comprehensive impact.  

Remarkably, within just 5 months, our efforts have propelled over 110,000 discussions and garnered a staggering 55 million views.  

Exceeding the buzz KPI by 100% and surpassing views KPI by an extraordinary 400%, this success underscores YouNet AM's pivotal role in orchestrating a campaign of unparalleled effectiveness and widespread resonance.