EVERYONE, EVERYWHERE, ALL IN VIETNAM When every Vietnamese people from North to South unites with national pride to cheer for the #Vietnamteam, those are the beauties of solidarity that Bia Viet wants to portray through SEA Games 31. Bia Viet believes that when we wear the same jersey, we all share the same goal, the same color, the same spirit of dedication for Vietnam, nothing is impossible.

SING THE ALL-IN PRAISESWith Bia Viet, regardless of region, occupation or situation, we all share the same national heart, and devote our best for a successful 31st SEA Games. From that state of mind, Bia Viet proudly introduced the MV “All in Vietnam" the first ever sport anthem, sung for not only athletes and sport fans but for all Vietnamese people across the nation.MV STORY: ALL IN VIETNAMThe MV depicted the monumental spirit across every corner of Vietnam country, via every Vietnamese heart regardless gender, generation, region, etc. Throughout the MV, Karik & Hoang Thuy Linh Artists  and Brand ambassadors sing the voice to vividly reflect the devoting their all-in efforts from normal citizens to sport enthusiasts to inspire the youthful spirit and bring about the 31st SEA Games success. Nevertheless, Bia Viet is also well-planned ahead in launching the MV, leveraging the brand imagery of Vietnamese pride and smartly started the MV one month before Seagame and earlier than competitors, to lead the pioneering voice to fire the heat and to become TOM rhythm recently. As the result, the campaign reached top #11 Trending on YouTube and excited millions of fans across Vietnam when the Seagame happened.

The Bia Viet campaign successfully achieved impressive imprints in the SEA Games 31 with meaningful MV "Het minh vi Viet Nam" and unorthodox influencer strategy throughout 3 phases.PHASE 1: FIRE THE ALL-IN SPIRITVIA THE HARMONY ACROSS REGIONThe surprisingly first-time ever collaboration between the contrast of music genre-singers Hoang Thuy Linh & Karik in “All in Vietnam" embarked the curiosity & on-going spirit of across-region Vietnamese in the beginning of SEA Games 31. The strong concurrent amplification from various community & artist fandom on social media definitely allured lots of users' attraction to the hit of the music video.PHASE 2: MAKE ALL IN VIETNAM A BIG WAVEVIA IMPACTFUL VOICESWith limited budget, but insightful approach matching with relevant brand positioning and occasions, the MV “All in Vietnam" officially launched receiving applausive cheers from the crowd and heartening advocacy from Mega artists such as: Trấn Thành, Gil Lê, Thúy Ngân, Lou Hoàng, Only C, etc. to veteran journalists, MCs to share the same nation spirit, all of those are unexpectedly but organically earned.Moreover, numerous entertaining contents with funny memes, impressive reactions and cover contents from KOLs in the entertainment category had enhanced massive awareness for the MV on social media towards the heroic atmosphere besides simultaneous amplification from communities. “All in Vietnam'' music video covered multiple channels from Facebook, TikTok to Youtube to optimize the best brand awareness and view enhancement.PHASE 3: SHARE THE VICTORY JOY & PRIDEVIA REAL-TIME BOMBARDUtilizing the medal won real-time updates on fanpage, native contents from local & sport communities besides attractive billboards, Bia Viet's brand awareness was enhanced effectively until ending scenes of SEA Games 31. Impressively, the real-time watch party in the Dong Kinh Nghia Thuc Square screened the Final match of the U23’s Men’s football team in 31st SEA Games creating a blast of emotions for audiences, pushing the Vietnamese nation spirit to fire along with the pride of victory.

As the result of an impressive Social Media Strategy started by a smart creative approach, Bia Viet again wins Vietnamese people's hearts. The MV “All In Vietnam" gained 5M and Top #11 Youtube Trending after just 7 days launching, and kept reaching million people with more than 21.5M views, to be a cheerful song with pride for the Vietnam team that sung across the nation. The campaign also hit the social achievements by being Top 1 BSI campaign and Top 1 BSI Event in May 2022, as well as having Bia Viet ambassador Tien Linh football player to be Top 1 BSI Influencer in the same period. Ultimately, after the campaign, Market share of Bia Viet increased by 38% vs. 2021, and Brand Volume also grew by 35% vs. 2021.