Award Categories | 2026

2026

The BSI Awards celebrate outstanding social media marketing campaigns that create Business Impact. Categories span from Competing Awards—judged by industry experts and Buzzmetrics’ social listening data—to Standard Awards honoring new rising brands. Each highlights excellence in creativity, authentic user response, and measurable results across both offline and e-commerce channels.

Competing Categories

Campaigns qualified for Competing Categories will be evaluated by a jury of leading experts in the marketing industry combined with Social media & E-commerce Research metrics based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any category that you are interested in and submit HERE.

The Best Social Media Campaign

A comprehensive campaign that demonstrates strategy, ideation, execution, and metrics-proven performance against objectives.

The category is based on the following criteria:

  • Strategy (20%): Social media strategy for brand in long-mid-short term.
  • Insight (10%): Unique social media insight and behavior where brand can establish its role.
  • Creative Idea (20%): Social media driven idea.
  • Connection Plan (30%): Make good use of digital channel mix for effective communication.
  • Objective-based KPI (10%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social Media Indexes Measurement by Buzzmetrics (20%): Full BSI scoring.
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The Best Innovative Social Media Campaign

Campaigns that put newness as driving factors for success. The newness may be in technology, media channels or tactics. The campaign result must clearly show the impact of the applied innovation.

The category is based on the following criteria:

  • Strategy (10%): Clear strategic approach for innovative solution and how the innovation should be the answer for brand challenge
  • Insight (20%): Unique social media insight or behavior that supports new creative approach
  • Creative Idea (30%): The innovative solution in the context of social media with clear explanation
  • Connection Plan (10%): The innovative social media solution is implemented across social media channels/ platforms and create halo effect/ domino impact
  • Objective-based KPI (10%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social Media Indexes Measurement by Buzzmetrics (20%)
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The Best Advocacy and Influencer Strategy

This award honors campaigns that put a creative advocacy and influencer strategy at their core, leveraging key voices/channels across social platforms to drive powerful, objective-based results.

The category is based on the following criteria:

  • Strategy (30%): Influencer selection strategy with clear influencer portrait and role to answer brand challenge
  • Insight (10%): Well-picked social media insight, trend or behavior that supports KOL selection & execution; KOLs’ insight that’s been leveraged for campaign
  • Creative Idea (15%): Creativity in leveraging KOL
  • Connection Plan (15%): With KOLs at the center, the campaign is well deployed across multiple social media channels to create halo effect
  • Objective-based KPI (10%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social Media Indexes Measurement by Buzzmetrics (20%): Full BSI Scoring.
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The Best Social & Commerce Integration

Campaigns those leveraging social media for business goal purpose. The business goal may be lead generation or sale results. The outcomes must be supported by the campaign's impact, with proven increased ROI.

The category is based on the following criteria:

  • Strategy (10%): Clear strategy that integrates social marketing and digital commerce for sale results or lead generation
  • Insight (10%): Well-picked social media insight, trend or behavior that supports brand to generate leads/sales
  • Creative Idea (10%): Creativity in leveraging social media for business goal purpose
  • Connection Plan (30%): Make good use of digital channel mix for effective investment
  • Objective-based KPI (20%): The outcomes must be supported by the campaign's impact, with proven increased ROI.
  • Social Media Indexes Measurement by Buzzmetrics (20%): Full BSI scoring & E-commerce Data.
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The Best Event With Social Media Strategy

Campaigns using event (online and offline) as key activity to drive consumer’s experience. To maximize the influence of the brand, the campaign needs to demonstrate how its event and social media integration strategy worked.

The category is based on the following criteria:

  • Strategy (10%): Strategy to prove event is an effective solution for brand’s challenge
  • Insight (10%): Uniqueness in leveraging social behavior in event organizing & amplifying
  • Creative Idea (20%): Engaging social media idea for registration/ amplification
  • Connection Plan (30%): Make good use of digital channel mix for effective communication
  • Objective-based KPI (10%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social Impact Measured by Buzzmetrics (20%): Full BSI scoring

Note: We accept both offline and online events.

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The Best Societal Impact Campaign

The categories aims at outstanding activities that address local community needs, demonstrate corporate social responsibility, have long-term potential and especially, inspire consumers to join hands .

The category is based on the following criteria:

  • Strategy (10%): Short-mid-long term strategy to prove CSR action from the brand is an effective solution for community’s challenges.
  • Insight (10%): Well-picked insights that bring the community to join hands to solve or spread awareness about the challenges.
  • Creative idea (20%): Engaging social media idea for raising awareness and participations.
  • Connection plan (10%): Make good use of digital channel mix for effective communication.
  • Objective- based KPI (30%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social impact measured by Buzzmetrics (20%): Full BSI scoring
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The Best AI-powered Social Media Campaign

This award honors campaigns that leveraged AI as a powerful tool to achieve exceptional performance and efficiency. It recognizes the strategic use of AI to enhance creativity, improve targeting, and drive significant results in social media marketing.

The category is based on the following criteria:

  • Strategy (10%): The campaign's overall strategy intelligently integrates AI to enhance specific marketing goals, showing a clear purpose for its application.
  • Insight (10%): The application of AI is based on a profound consumer insight, demonstrating how AI helped uncover or address a unique market opportunity.
  • Creative idea (30%): The campaign uses AI to amplify a creative idea, whether through content generation, message personalization, or optimizing creative assets for maximum impact.
  • Connection plan (10%): Make good use of digital channel mix for effective communication.
  • Objective- based KPI (20%): Clear measurement of campaign’s effectiveness based on the original objectives.
  • Social impact measured by Buzzmetrics (20%): Full BSI scoring
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🏆 The Best Social Media Campaign
🏆 The Best Innovative Social Media Campaign
🏆 The Best Advocacy & Influencer Strategy
🏆 The Best Social & Commerce Integration
🏆 The Best Event With Social Media Strategy
🏆 The Best Societal Impact Campaign
🏆 The Best AI-powered Social Media Campaign

Non-competing Categories

Campaigns qualified for Competing Categories will be evaluated by a jury of leading experts in the marketing industry combined with Social media & E-commerce Research metrics based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any category that you are interested in and submit HERE.

The Best Social Media Campaign

New Contributor are brands who made their debut in BSI Top10 Social Media Ranking during 2025. We believe that these brands will achieve greater success in the future. These categories are not for submission. You can follow BSI Top10 Social Ranking, published monthly by Buzzmetrics to predict the winners.
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The Commercial Show of The Year

Celebrating outstanding commercial shows that set new benchmarks for brand visibility and audience engagement.

🏆 The Best Social Media Campaign
🏆 The Commercial Show of The Year

Consultation Request

If you have any questions regarding BSI Awards 2024 (how your campaign will be assessed, how to write a good case study or which category you should register for,...), feel free to contact our consultation team. We're glad to provide you with the best support and ensure you have good time participating in our awards program.

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