Jury Board | 2026

The BSI Awards Jury brings together senior executives from brands, agencies, and platforms — representing a wide spectrum of marketing expertise. Their time, perspective, and commitment ensure that BSI Awards continues to recognize the campaigns that truly embody Social-First thinking and deliver Real Impact for brands, consumers, and the industry.

Final Jury Board

Our Final Jury Board comprises 16 respected marketing leaders who determine the winners across all Competing Categories. Many have been long-time supporters since the early years of BSI Awards, joined this season by new members who share the same dedication to advancing Vietnam’s social and digital marketing excellence.

Uyen Pham
Ninety Eight
Chief of Growth
Dieu Cam Nguyen
T&A-Ogilvy
General Director
Truong Le
Samsung Electronics Vietnam
Marketing Director- Mobile Experience
Mai Ngoc Nhan
Unilever Vietnam
Skin Cleansing & Deodorant VN Category Business Lead
Le Thi Tram Anh
Vinamilk
Head Of Integrated Marketing Communications
LE BA AN BINH
Adtima
Managing Director
Luong Thi Chung Thuy
TikTok Viet Nam
Head of Agency Partnerships
Nhi Do
Golden Communication Group
Chief Growth Officer
Thi Anh Dao
Masterise Group
Chief Marketing Officer
Nguyen Thi Ha My
YouNet Group
Executive Strategic Partner
Hiep Hoang
Dentsu Redder
Client Partner Senior Director
Nguyen Nhat Quynh
QOV, VinaPet, and Vietnam Pet Association
Executive Coach & Board Member.
Le Huynh Phuong Thục
Talent Connect Plus
CEO
Tran Thi Thu Ha
Abbott Nutrition International - Vietnam
Head of Similac – Vietnam and Similac Specialty Pacific Asia
Tamie Nguyen
ADA Vietnam
Country Lead

Preliminary Jury

This year, BSI Awards introduces an expanded Preliminary Jury Board of over 70 experienced marketers from diverse industries.They will review and shortlist the most outstanding submissions for the Final Round — bringing fresh perspectives and deep category knowledge to ensure a comprehensive and fair evaluation process.

Nguyen Thi Cam Tu

Nestle, Head of Ecommerce

Nguyen Ngoc Thuy

Generali Vietnam, Head of MKT, Communications and Customer Experience

Ngo Thuy Phuong Thao

Inverse Media Agency, Founder & CEO

Nguyen Thi Truc Phuong

Công ty TNHH Thương Mại Dịch Vụ Nina Nguyễn, CEO & Founder

Orlando Nguyen

Dreamage Asia, Founder & Creative Director

Lam Tran

DSquare, Strategy & Growth Director

Do Dang Khoa

CNV CDP, Co-founder & VP Of Growth

Le Van

YNAM, Vice Managing Director

Tu Nguyen

Heineken Vietnam, Director of Innovation, Insights, Portfolio Strategy

Le Nguyen

Carlsberg Vietnam, Senior Media & Digital Manager

Nga Nguyen

BAT Vietnam, Marketing Deployment

Nguyen Duc Phat

Lemon Digital, Co-Founder & CSO

Hiep Hoang

Dentsu Redder, Client partner senior director

Phan Hai

Xanh Marketing, Managing Director

Nguyen Phan Yen Phi

Fanscom, Managing Director

Tran Hoang Vu

L'oreal, Senior Category Manager

Vu Tuan An

ZEE, Creative Director

Nguyen Ngoc Hong Chau

VINAMILK, IMC Senior Manager

Bui Thi Minh Thuy

Gigamall Shopping Mall, Deputy Marketing Manager

Yu Giang

Dat Viet Media, Senior Business Director

An Dang

Omega Media, Strategic Planning Director

Van Tran

Acecook Vietnam JSC, Communication & Sustainable Development Manager

Ngo Minh Thuan

sparkONE, Strategy Consultant

Thinh Trinh Quang

Kenvue, Senior Marketing Manager

Tran Nguyen Dang Vinh

SAM Communications, Managing Director

Tran Trong Huy Thong

Tan Dong Phuc, Head of Marketing & Ecommerce

Trang Nguyen

B HAPPY JSC, CEO

Nguyen Thuy Anh

Climax Creatology, General Manager/ Head of Planning

Le Tan Anh

Groupe SEB Vietnam, Country Manager, Marcom & Media

Sophia Nguyen

BYD Auto Vietnam, Head Of Digital Marketing

Born Nguyen

BP Creative Agency, Co-Founder/ Creative Director

Duong Vu

Trung Nguyen Legend Group, Senior Brand Manager

Pham Thuy Nhung

Dinosaur Vietnam Agency, Managing Director

Dong Tran

Dai-ichi Life Vietnam, Senior Director, Digital Transformation and Healthcare Services

An Zuno

YeaH1 Group, Marketing Communications Director

Tram Nguyen

Danone Vietnam, Digital Manager

Nguyen Hoai Trang

C.P. Vietnam Corporation, Marketing Director

Phan Thi Ly Na

Eras Group, DOM-Director of Marketing

Nguyen Phan Thao Trinh

Medical Saigon Group, Group Operation Manager - Phaco

Nuong Dao

KLIC (VECOM), President

Reika Ngan Nguyen

SVR Vietnam, Marketing Director

Yen Dang

TMRW Vietnam, Creative Director

Nguyen Thuy Khanh

KA Content Digital Marketing, CEO/Creative Director

Lai Thuy Chi

Chi Communications, Managing Director

Phat Nguyen

Lemon Digital, Chief Service Officer

Vu Nguyen Thuy Dung

28 Entertainment (Theanh28 News Channels), Former Head of Business Development & Marketing

Mai Phuong Pham

Chubb Life, Marketing and Communications Lead

Tran Giang Phuoc Hanh

Dentsu, Business Strategy Lead

Kelvin Nguyễn

Fortune Media, Co-founder & Account Director

Thuc Doan

Cheil Vietnam, Business Groups Head

Tamie Nguyen

ADA Vietnam, Country Lead

Jovi Huynh

Vietnam AI Capacity Development Alliance (AICA), Vice President AI4Edu

Nguyen Tran Phuong Ngoc

Zalopay, Marketing Director

Vo Quoc Hung

Tonkin Agency, CGO & HCMC Branch Director

Le Ngoc Son

KFC Vietnam, Marketing Director

Iris Nguyen

Umedia - Creative Business Director, Western Sydney University - Lecturer

Pop Tran

Mango Digital, Vice Marketing Director

Nguyen Tien Huy

Pencil Group, Group CEO

Nguyen Quoc Tien

Vietcap Securities, Marketing Manager

Le Nguyet

Prudential Vietnam Assurance Private Ltd, Head of Channel Marketing & Communication | Partnership Distribution

Trang Pham

Retail Industry, Chief Marketing Executive

Dung Bui

ACCESSTRADE - Deputy General Director

Phuong Ho

WinCommerce - Masan Group, Health & Beauty Business Development Director

Dang Pham

RX Tradex, Vietnam Head of Marketing

Nguyen Ngoc Bich Hanh

Heineken Vietnam, Head of Consumer Experience

Nguyen Vu Nhat Huy

VietnamMarcom & Bold Creative Training Lab, VietnamMarcom & Bold Creative Training Lab

Chow Bui

Circus, Senior Strategic Planner

Nguyen Phuong Ngoc Han

Long Châu (Pharmacy and Immunization Center) - Deputy Marketing Director

Vuong Duy Duc

IDEO Communications / CHOO Communications, Managing Director

Duong Duc Trung

Carnival Agency, Founder / Managing Director

Pham Thi Thu Thao

Mayora Vietnam, Head of Cookies - Marketing & Trade

Truong Le

Samsung Electronics Vietnam, Marketing Director- Mobile Experience

Mai Ngoc Nhan

Unilever Vietnam, Skin Cleansing & Deodorant VN Category Business Lead

Le Thi Tram Anh

Vinamilk, Head Of Integrated Marketing Communications

LE BA AN BINH

Adtima, Managing Director

Luong Thi Chung Thuy

TikTok Viet Nam, Head of Agency Partnerships

Nhi Do

Golden Communication Group, Chief Growth Officer

Thi Anh Dao

Masterise Group, Chief Marketing Officer

Uyen Pham

Ninety Eight, Chief of Growth

Nguyen Thi Ha My

YouNet Group, Executive Strategic Partner

Dieu Cam Nguyen

T&A-Ogilvy, General Director

Nguyen Nhat Quynh

QOV - Founder & Board Member, VinaPet - Board Member, Vietnam Pet Association - Board Member

Le Huynh Phuong Thục

Talent Connect Plus, CEO

Tran Thi Thu Ha

Abbott Nutrition International - Vietnam, Head of Similac – Vietnam and Similac Specialty Pacific Asia

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