Following the submission period, BSI Awards 2026 welcomed a wide range of outstanding campaigns from brands and agencies across diverse industries, including FMCG, technology, finance, and e-commerce. After nearly one month of evaluation and professional discussions from April 22 to May 17, 2026, with the participation of a distinguished jury panel comprising leading Marketing and communications experts, the Organizing Committee of BSI Awards 2026 is pleased to officially announce the campaigns that have successfully advanced to this year’s Shortlist.
Throughout the judging period from April 22–May 17, the jury panel assessed campaigns based on a comprehensive framework of professional criteria and measurement data provided by Buzzmetrics, integrating evaluation metrics across both Social and e-Commerce platforms to reflect each campaign’s execution effectiveness and ability to generate “Real Impact.”
In addition to familiar categories, The Best AI-Powered Social Media Campaign continues to reflect the growing application of technology in communications, while The Best Societal Impact Campaign honors campaigns that create meaningful and positive impact within the community.
Below, the Organizing Committee of BSI Awards 2026 proudly presents the shortlist across each category:
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The shortlist is presented in alphabetical order and does not indicate ranking or campaign prominence.
The Preliminary Judging round of BSI Awards 2026 has officially concluded. Which campaigns will be honored at the Final Gala on July 2nd? Stay tuned as we await the winning names of this year’s season.
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Discover the key updates of BSI Awards 2026: a new positioning “Social-First. Real Impact.”, enhanced judging system, three new award categories, and nearly 90 expert jurors. Learn the step-by-step registration process to submit your campaign and join the fifth season of Vietnam’s premier Social Media Marketing awards.
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BSI Awards 2026 – Vietnam’s leading marketing award organized by Buzzmetrics – makes its grand return with a positioning “Social-First. Real Impact.”. The fifth season introduces a renewed evaluation system based on the Qualified Users Index, new award categories reflecting emerging tech trends like AI in marketing, and the largest one-day Marketing Festival gathering over 1,000 professionals. BSI Awards 2026 continues its mission to celebrate creativity, authenticity, and the true impact of marketing in a new era.
The BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year.
On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.
