Football passion lives in every true football lover, yet many feel held back by the conventions of the game that keep them on the sidelines.Tiger saw an opportunity to challenge these conventions by championing the spirit of street football, where courage defines the game and every player has the right to step forward.To unlock this courage at scale, Tiger introduced Tiger Street Football, a nationwide football movement inviting everyday players to break free from the sidelines and step onto the field.To elevate street football into a truly aspirational experience, Tiger brought four Manchester United Legends to Vietnam, validating the courage of street players and inspiring fans nationwide.Instead of focusing on a single event, Tiger built a multi-city tournament ecosystem, while social media powered recruitment and sustained momentum across every stage.Through this approach, Tiger transformed street football into a nationwide movement where courage redefines the game.

THE UNSTOPPABLE ARENA WHERE STREET COURAGE MEETS WORLD CLASS FOOTBALL

Tiger Street Football introduced The Unstoppable Arena, a nationwide street football movement designed to bring football closer to the fans.Instead of hosting a single event, Tiger built a multi-city tournament ecosystem, empowering amateur players across Vietnam to step onto the field and redefine football through street courage.To elevate the experience beyond local competition, Tiger brought four Manchester United Legends to Vietnam, delivering world class football inspiration and creating once in a lifetime moments for hardcore football fans and mass football lovers alike.By merging street level participation with global football inspiration, Tiger transformed football from something to watch into something to live.

TURNING STREET COURAGE INTO A NATIONWIDE FOOTBALL MOVEMENT POWERED BY SOCIAL MOMENTUM

Tiger Street Football was designed as a continuous nationwide journey, where each tournament stage unlocked new expressions of street courage and sustained national excitement.Instead of building one isolated event, Tiger structured the movement into three connected phases, progressively driving recruitment, participation, and nationwide celebration.

Phase 1 - Igniting Street Courage Nationwide

The movement began with an open call inviting football lovers to step forward and prove their courage on the street.Social media powered nationwide recruitment, encouraging teams across Vietnam to register and join the tournament.The announcement of four Manchester United Legends coming to Vietnam ignited nationwide anticipation, turning curiosity into real participation.Through this phase, social outreach transformed spectators into players.

Phase 2 - Expanding Courage Across Cities

As tournaments unfolded across multiple cities, every match became a shareable moment of pride and expression.Real time social content captured standout goals, team journeys, and city level rivalries, allowing local matches to be experienced nationwide.Football communities and creators amplified regional pride, while the presence of Manchester United Legends elevated the tournament into a world class street football experience.Through this phase, city level matches became nationwide moments.

Phase 3 - Celebrating Courage At Its Peak

The journey culminated in a Grand Finale that united top teams and football lovers into one defining national celebration.World class football experiences with Manchester United Legends created unforgettable moments for players and fans alike.Social Outreach Multi Tier Advocacy System mobilized creators and communities at scale, driving real time hype and turning every defining moment into nationwide celebration.Through this phase, the tournament became a shared national milestone of street football courage.

[1] objective: Drive massive social Buzz & Earned Advocacy for Tiger Street Football Event | platform: Facebook Tiktok | metrics: Buzz View No. Player Recruitment | kpi: 1.1M Buzz 41.8M View Recruit 3,300 Players | result: 46.9M Views (112% KPI) 1.1M Buzz (100% KPI) Recruit 3,300 Players (100% KPI)  Top Social Listening Ranking Top 1 BSI Event in Oct’25 Top 3 BSI Event in Sep’’25 | compare_with_benchmark: Past Campaign Data BSI Ranking | source: BSI Ranking Buzzmetrics Reports
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[2] objective: Strengthen Brand Power by elevating Premiumness & Differentiation | platform: Facebook Tiktok | metrics: Brand Power Index | kpi: Increase Brand Power & Meaningful Index by 3pt | result: BGS Outstanding Performance Meaningful Increase by 10 points (197 > 207) Difference Increase by 2 points (160 > 162) | compare_with_benchmark: HVN Brand Power Past Campaign Data | source: Kantar

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